In Vino Veritas

The In Vino Veritas association is a non-profit organisation based in Veyras, whose main objective is to promote local wine culture and organise events around the Sierre vineyards and wine trail.

Founded in 1991, the In Vino Veritas association's mission is to promote the oenological and cultural heritage of the Sierre and Noble-Contrée region by creating and hosting events centred around the world of wine.

Every year, the association organises the Marche des Cépages / Rebsortenwanderung, a wine tourism walk through the vineyards that allows Valais winegrowers and winemakers to present their wines and specialities along the wine trail, starting from the Château de Villa in Sierre.

Beyond this flagship event, In Vino Veritas works to highlight the role of wine in local culture, encourage the discovery of Valais grape varieties and promote the region through activities that showcase its wine-growing heritage.