Coteau de Sierre

Associations and designations

Sierre boasts a wide range of wine-related highlights, backed up by the activities of various associations and designations renowned throughout Switzerland, which contribute to its wine-producing fame.

“With almost 5,000 plots belonging to around 2,500 producers, Sierre is the no. 1 wine-producing region in Switzerland.”

The wine capital of Switzerland

Symbole de ce leadership national, la région de Sierre bénéficie des activités et du centre de compétences de l’association "VINEA" depuis 1994. Elle organise de nombreux événements et gère plusieurs concours tels que le "Mondial des Pinots", le "Mondial du Merlot" ou encore le "Grand Prix du Vin Suisse".

“Vinum Montis” is a wine enthusiasts club founded in 2014. The concept originated with the tourist organisations in the Sierre region and had the aim of representing its wine partners. The concept was opened up to the whole canton in 2018 and now represents 10 tourist destinations. Each in turn organises an event in the respective region over the course of the year, thus enabling club members and anyone else interested to discover the wine tourism offerings and treasures.

Last but not least, no visit to Sun City would be complete without a trip to the Château de Villa. This charming 16th century building now run by a foundation is an unmissable highlight in Sierre offering a restaurant honouring regional products in an enchanting setting, a wine bar with an extensive selection of Valais wines and a number of reception rooms.

Open from March to November, the Wine Museum comprises two locations: one located in the grounds of the Château de Villa in Sierre and the other at Maison Zumofen in the wine-growing village of Salgesch. The two sites are linked by the Wine Trail, a themed route leading 6 kilometres through the vineyards with 80 explanatory signs and which is open all year round.

Coteau de Sierre

“The largest AOC (controlled designation of origin) in Switzerland since 1996.”

The Coteau de Sierre association brings together eight municipalities and represents 40 grape varieties grown on some 1,200 hectares by around 60 winegrowers and producers. Each cellar readily opens its doors to allow you to share a glass of friendship and discover its wonders!

The Grands Crus

“A guarantee of superior quality.”

The village of Salgesch produced the first Grand Cru in Switzerland for the Pinot noir variety in 1988 and inspired many other wine-growing regions in the country to follow suit. Saint-Léonard was next in 1994 with two varieties: Chasselas (Fendant) and Pinot noir. Finally, the “Sierre Grand Cru” has been offering four varieties in the Grand Cru format since 2015: Arvine, Marsanne (Ermitage), Cornalin (Rouge du Pays) and Syrah (Shiraz), bringing together four different municipalities (Sierre, Noble-Contrée, Lens, Crans-Montana).